The DesignThinkers Academy is the training arm of the global DesignThinkers Group based in Amsterdam and is a globally recognized authority in Human Centred Design education.
WORKSHOP DETAILS
This high energy 1-day workshop will give you a foundation level understanding of the Design Thinking principles, key tools and terminology. The focus will be a hands-on and ‘Learning-by-Doing’ using various tools like, Design Research, Personas, Customer Journey Mapping, Prototyping and Testing.
“It’s a big topic to cover in a day – but if you want to get a good understanding around what Design Thinking is, this workshop will deliver”
Sean WiggansTurners Group NZ
THEORY
An interactive introduction to Design Thinking. What is it, where does it come from? What are the main ‘schools of thought’ within Design Thinking? During this session you will learn about the methodology, frameworks and core principles of Design Thinking and how that can be applied to purposefully designing customer experiences.
LEARN BY DOING
After a brief introduction of Design Thinking theory, you’ll dive into a hands-on approach to learning as you tackle a live ‘design challenge.’ You will learn to use a key set of tools and methodologies including: Empathy, Reframing, Ideation, Prototyping and Market Validation. Together with Customer Journey Mapping these will serve as core activities and steps in the process towards finding solutions to the challenge.
APPLYING THE PROCESS
Learn the importance of exploring your customer’s lived experience through Design Research. Then, using key tools you will build up a story that depicts a current state customer experience, and use this picture to identify customer pain points, areas of delight, and opportunities for improving the customer experience. Along with your team you’ll then work through the other stages of the Design Thinking process through to completion and presentation of your solution to the set challenge.
KEY LEARNINGS
At the end of the day, participants will have successfully applied the Design Thinking process to co-design a solution to the design challenge using the following take home tools:
– Stakeholder Mapping
– Developing Personas
– Customer Journey Mapping
– Reframing a Challenge
– Ideation Techniques
– Creating Service Scenarios
– Rapid Prototyping and testing
If you’d like to enquire about a design thinking course in other regions, please get in touch with Darryl: darryl@designthinkersgroup.co.nz
MEET YOUR FACILITATORS
Darryl McClay has enjoyed a highly successful career as an entrepreneur and business leader with over 25 years of experience working in the creative services sector. During his 23 years with his own creative business, he worked on a selection of the world’s biggest brands and played a key role in helping companies uncover their customers needs and applying a human centred creative process to help them connect with their audience and change behaviour. As the Managing Partner of DesignThinkers Academy NZ, he applies his strategic and creative expertise to help people build Design Thinking capabilities within their organisations so that they apply a human centred approach to problem solving and innovation. Through public and in-house workshop programmes, Darryl help’s companies create positive change and better outcomes across everything from customer experiences to organizational efficiencies to new products and services etc. He has facilitated workshops in New Zealand as well as in Europe at the international home of DesignThinkers Academy in the Netherlands.
